People change. So should New York’s Sentencing laws.
What did we do?
Communities Not Cages is a powerful advocacy campaign aimed at raising awareness about mass incarceration and the urgent need for criminal justice reform. This project was made possible through FY Eye’s Creative Campaign Accelerator, in collaboration with WPP, providing a platform to amplify voices advocating for systemic change. Through bold visual storytelling and impactful design, the campaign highlights the human cost of incarceration and calls for policies that prioritize rehabilitation and community support over punitive measures. My role in this project involved crafting compelling animations and visuals that communicate the campaign’s message in a way that is both emotionally resonant and visually striking, helping to engage a broader audience in the fight for justice.
Emruz Festival 2024 is a multidisciplinary cultural event dedicated to amplifying the voices of Iranian and Afghan women, inspired by the “Woman, Life, Freedom” movement that emerged in Iran and resonated globally in 2022. This year’s festival highlights the struggles and triumphs of these women through three powerful music and theater performances, each exploring themes of freedom, connection, and deep listening.
As the Art Director and Designer, I developed the festival’s visual identity and campaign, drawing inspiration from the resilience and artistry of Persian women across the Iranian Plateau. The visual elements are deeply rooted in traditional Iranian art, particularly Gol va Morgh (Flower and Bird) and Tazhib (Persian Illumination), symbolizing themes of beauty, fragility, and endurance.
The intricate patterns of Tazhib reflect the interwoven stories of these women, while Gol va Morgh serves as a poetic metaphor for their strength and grace amidst adversity. Through a blend of historical motifs and contemporary design, the campaign bridges past and present, visually embodying the ongoing struggle for freedom and self-expression.
Emruz Festival 2024
Social Media Design
Instagram Poster
Program Schedule
Second Day Overview First program
Second Day overview/ Second program
Artist Introduction Post
count down to the begining /sample 5 of 5
Emruz festival 2024
Character design
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The poster for Celebrate, a recital honoring the rich traditions of Afghan music, dance, and cultural heritage. The visual identity draws inspiration from Afghan architecture, traditional textiles, and regional motifs—blending vibrant colors and patterns to reflect the spirit of joy, resilience, and pride. The design celebrates both the elegance and energy of the performance, creating a visual tribute to the cultural roots that shape it
the poster for A Study About the Ecologic Arts Is Needed; a haunting and lyrical play about love, sacrifice, and the cost of leaving one’s roots behind. Written by Yekta Khaghani and directed by Dalia Ashurina, the story follows an Iranian scholar caught between personal devotion and global responsibility. The visual language of the poster reflects this emotional crossroads—merging natural textures, borderlines, and subtle imagery to mirror the play’s tension between belonging and aspiration. The design invites viewers into a world where the fate of the planet hangs in the balance of one woman’s impossible choice.
